Are you the executive in charge of launching a lean enterprise startup that will disrupt a maturing market of competitors and your parent firm?
Does this entail driving a disruptive innovation into a mature market, using a lean business model that can, with successful execution, earn superior levels of profit from even very low-priced products?
Would you be thrilled to use simple and effective ways to:
- Focus your imagination as a matter of daily practice, creating an infectious vortex of energy?
- Structure your A-level priorities for each workday, knowing that you will make progress every day on all of your key personal and business objectives?
- Take the singular path of least resistance, greatest profit, and most fun, building momentum that will make you an unstoppable force of nature?
- Achieve a Minimum Viable Product several months sooner, shifting your focus to hyper-growth and scaling your business operations?
The figure above depicts a general framework for market disruption.
In experience, many executives in charge of bringing a disruptive innovation to market, stumble with how to speed the production of a Minimum Viable Product, entering into hyper-growth of a solid Product-Market Fit.
Hi, I’m Michael Moon, CEO of GISTICS.
If you give me a few moments, I will introduce you to the most innovative and fun project of my entire career.
I call it Connected Imaginations.
It encapsulates the fruits of my 40 years of research, intentional practice, and continuous refinement into how artists, entrepreneurs, innovators, and brand advocates connect at the deepest levels with their fans, customers, and stakeholders.
I’m now ready to share everything that I’ve learned in a masterclass program in these engagement modes:
- Collaborative Pair Coaching (our adaption of the agile technique of Pair Programming) in which you and I co-create (in daily, weekly, or bi-weekly teleconferences) your business plan, lean canvas business model, development timeline, minimum acceptable offering (testable hypotheses), user engagement feedback system, a smokin’ product microsite (smoke tests with comprehensive semantic market presence), etc. MORE
- Executive embed as a networked consultant, industry advocate, or interim CMO, creating the basic customer development and marketing programs, implementing user feedback and agile project manager for software and customer development programs, and more. MORE
- Microconsulting in open-ended one-hour discussions, scheduled on short notice. These ad hoc sessions may include “futurepacing” a strategy, reframing a competitive or organizational challenge, repositioning your firm or products, competitive analysis, etc. MORE
- Open collaboratories in an always-on engagement workspace with learning assignments, contextual discussions, and weekly webconferences. MORE
- Projects that entail fixed-priced, work-for-hire activities such as writing a thought leadership white paper or designing a category-defining microsite.
- Public events in which to see a keynote presentation or participate in a half-day tutorial. MORE
- Workshops on topics related to lean startups, agile customer development, marketspace argumentation, transmediation, etc. MORE
Free Private Briefing
In a confidential Webconference, let’s explore your current development status (see figure below) and see if we can produce some synergies for speeding development process.
The figure above depicts the five development phases of an integrated business-customer development process, calling attention to the relative cycle times to achieve each of the five phases.
Achieving the fifth phase, Minimum Viable Product, means that you now convert 40 percent or more of early market-stage (early adopter) sales prospects into commercial customers.
A MVP enables you to shift your attention and learning feedback process to address the mainstream market needs of commercial customers, emphasizing the full “consumerization” of a product.
Consumerization demands the following:
- First-time buyers experience your offering and product as simple, easy to buy, and fun to use.
- Buyers translate your value proposition into specific and desired business and user results.
- Purchase-decision makers get your business case, immediately authorizing its purchase.
- Customers know how to upgrade, add new users, and spend more money with you.
- The product’s user experience enables fast on-boarding of new users, event-based prompts for using a new feature, and induces users to document their experience and time savings.
In our free private briefing, we’ll quickly review what issues and challenges that you most want resolve, using a Learning Feedback Model to pinpoint those areas of greatest delay.
The figure above depicts a Learning Feedback Model, expanding the Build Measure Learn model of the Lean Startup to a seven-phase model. The positive (+) and negative (–) polarities indicate the optimum and least desired aspects, respectively, of each phase.
This Learning Feedback Model calls attention to the relative cycle times of two modes: trial-and-error and lean-agile mode